E-Commerce
Pottery Studio Instagram: Isolate the Pot, Leave the Wheel Out of the Square
Cut kiln shelves and slurry buckets off a phone still for Instagram and Etsy. Keep glaze honest — this is bench cleanup, not a new throw.
Written by Backgroundcanvas Editorial, the team that builds these image tools. We disclose that affiliation here. Platform sizes and rules below come from the linked official docs, not from a lab bake-off.
The grid still shows the slurry bucket
Buyers on Instagram, Etsy, and a studio open-studio weekend decide in a swipe whether your mug looks intentional. A wet bat, a pile of trimming scraps, or the wheel head behind the rim loses that swipe. A seamless and softbox are ideal; most potters shoot between firings with a phone. The job is to isolate the piece you glazed — not to invent a second handle, not to paste a marble loft the studio does not have, and not to tour every cleanup tool. Florist bouquet cutouts are a different clutter problem; this page is a ceramic hero.
Cut the pot; keep the glaze grain
Upload the sharpest still. Run background removal on the vessel. Inspect rim, foot, and glaze edges at 100%. A dark halo means the bat was close in tone — wipe and reshoot if you can; do not stack auto passes. Swap to a soft neutral or a linen you actually use on the shelf. A fantasy showroom the shop does not own is a review when they pick up. If a kiln-load date or "$28" is burned in, that is a text pass after isolation — paint the stamp, not the glaze. A supplier logo on a bag in the corner is a watermark after the cutout.
Square grid versus Etsy crops
The profile grid is a square crop. A tall Story still will lose the foot or the spout. Compose with the pot inside a 1:1 safe area, or export a square after the cutout. Etsy heroes can stay slightly taller; do not stretch. Uploads here accept JPG, PNG, WebP, or AVIF up to 10MB and 6000×6000 px. A 2400 px JPEG under 4MB typically returns in under 60 seconds. Export at least 1080 px on the short edge so zoom holds on mobile.
Honesty and rights
Only post pieces you threw or that a student cleared for marketing. Do not lift another potter's chrome mug. Do not reconstruct a crack-free rim you will ship with a hairline. Keep color as shot; cleanup is for buckets and lunch, not for selling a glaze you did not fire. Name files `mug-cobalt-clean.jpg` versus `mug-cobalt-as-shot.jpg` so a complaint has an original.
Daily posting without a studio hour
Same window, same field, exports named by SKU (mug, bowl, vase). Five stills after glaze unload, not fifty. Skip motion-blurred handhelds. Skip 400 px WhatsApp forwards. A second auto pass will not invent a sharp foot ring. Relight by the window and reshoot when the pot is in shadow.
When the open studio is Saturday and the best pot still shows a slurry bucket behind the rim, isolate the piece, keep the glaze honest, and publish a square that matches what is on the shelf.